Google Search is getting more Social
Posted by Reggie James | January 28th, 2010 | Filed under Google, Search Advertising, Social Media, twitter
Google Moves Social Search from Labs to Beta
The official Google blog today outlined some enhancements to Google search that has more of a social feel and indicates the direction (in part) as to where the Search Engine is heading.
Some of the new features include a new image search algorithm. Now when you’re doing a search on Images, you may start seeing pictures from people in your social circle. These are pictures that your friends and other contacts have published publicly to the web on photo-sharing sites like Picasa Web Albums and Flickr. Just like the other social results, social image results appear under a special heading called “Results from your social circle.” See video below and read the blog here : http://bit.ly/cbgC5C
Tags: Flickr, Google, Google Search is getting more Social, Picasa, Social Media
Social Media Week London 2010
Posted by Reggie James | January 27th, 2010 | Filed under Social Media
Social Media Week conferences take place simultaneously in New York City, Berlin, London, San Francisco, Toronto and São Paulo. It will explore the profound impact that social media has on culture, business communications and society at large. More at: http://socialmediaweek.org/about/
Special thanks Julia Eilon for promoting this event: http://chinwag.com/blogs/julia-eilon
Tags: Social Media Week
How Search Ads [PPC] Work – from the Google Channel
Posted by Reggie James | January 26th, 2010 | Filed under Google, Google AdWords, Search Advertising
This video explains how Google search ads work and how they can be beneficial to Google users. You can see more videos at the Google Channel.
Click to See video – http://bit.ly/7OIkJq
Tags: Google Channel, How Google search ads work. Google, Paid Search, PPC
The Empire Strikes Back: Indian Art Today at The Saatchi Gallery
Posted by Reggie James | January 26th, 2010 | Filed under Uncategorized
http://www.saatchi-gallery.co.uk/artists/the-new-india.htm
Tags: Indian Art, The Saatchi Gallery
Implications of Google's use of RDFa could have on SEO practices
Posted by Reggie James | January 24th, 2010 | Filed under Google, Search Advertising, SEO
RDFa Could Play an Increasingly Big Role in Search
A big thanks to Chris Crum of the excellent Web Pro News who has highlighted Google’s view on a debate that has been raging on a few forums recently. Mainly that you should only use an image that you’ve the license rights to.
The full article can be found here on Web Pro News http://bit.ly/7UmMSs
Peter Linsley from Google describes how to let Google know which licenses your images are released under using RDFa.
Tags: Chris Crum, Microformat Tagging, RDFa, Reggie James, Resource Description Framework in attributes, Rich Snippets, Search Engine Optimisation, SEO, W3C, Web Pro News, XHTML
Lovely showreel from Swedish creative shop, North Kingdom
Posted by Reggie James | January 21st, 2010 | Filed under Creative
enough said…
North Kingdom Showreel 2009 from Designchapel on Vimeo.
Tags: Creative, North Kingdom
10 Trends for 2010 in less than 2 minutes thanks to JWT Intelligence
Posted by Reggie James | January 20th, 2010 | Filed under Social Media
Social Media for Business: Dell shows the way
Posted by Reggie James | January 18th, 2010 | Filed under Social Media, twitter
Dell Laptops commercial use of Twitter and how to make money out of Social Media.
One of the most frequently asked questions when companies are looking at the commercial use of Social Media is, “How can my company use Social Media to win new business”? Fear not my hunters of this elusive Holy Grail; the answer is to be found at the offices of the computer behemoth, Dell. After pioneering the use of the internet first time round and using paid search advertising to its full potential, the company has done it again by using Twitter to sell its equipment round the world.
Dell has announced that it has more than doubled the amount of money it is making via its Twitter accounts around the world to $6.5m. Of that $2m was made directly and another $1m was accounted for when traffic to Dell.com was factored in.
The $3m included both 2007 and 2008 when there was minimal Twitter activity, but the 2009 figure shows real growth that has come during the year the number of people using Twitter within the Dell organisation has increased to somewhere between 100-200.
Some of the strongest growth Dell is seeing is coming from emerging markets. It highlighted Brazil as one area it was doing particularly well.
Dell’s operation in Brazil via its @DellnoBrasil Twitter account has generated $800,000 in eight months of activity.
Richard Binhammer a spokesman for Dell, said the growth in Brazil showed the social web was not just a European or US phenomenon, but a global one.
“That’s interesting not only from an emerging market perspective, but from a social web perspective as well as it shows the spread of services like Twitter.”
Another market Dell highlighted was its @Delloutlet operation in Canada.
“DellHomeSalesCA went onto Twitter because a number of Canadian Twitter users and bloggers were asking us why isn’t Dell on Twitter in Canada. Now it is,” Binhammer said.
Since it began operating on Twitter @DellHomeSalesCA has generated $150,000 in sales. As has happened in other markets where the social web is used, the market itself has helped inform a business what its customers want as much as what they don’t want.
In addition to generating $6.5m in sales revenues via Twitter, social networking in a wider sense has allowed Dell to make what it says are 3.5 million social connections from sites such as Facebook, Google’s Okut, Slideshare, Flickr, YouTube as well as Twitter, Dell’s own Direct2Dell online community forum and its crowdsourcing project IdeaStorm, which has 60,000 members.
“These are people who are fans or followers of Dell on social networks. There are more besides this as we are not counting the many bloggers we listen to and engage with,” Binahmmer said.
The crowdsourcing of IdeaStorm is proving to be a valuable part of Dell’s social media operation. Thousands of ideas come to Dell via this site from users suggesting changes and modifications. Hundreds of these have been acted upon.
Binhammer cited Dell’s launch of a product for aids charity (Red) that came from user suggestions; expansion of its Linux product offering for consumer PC and laptops; and a change to keyboard design for its Dell Mini netbook range as another.
“Users had a problem with where the apostrophe key was located on the Dell Mini’s keyboard. They were finding it hard to use because of the reduced size and so we changed it. That was a crowdsourced idea.
In a post on the Dell blog, Lionel Menchaca, chief blogger at Dell, said that looking to the future Dell would be taking steps to tackle what he described as “the big issues on the horizon like profile collaboration”.
He said for Dell (or any company), isolated social media efforts would not lead to long-term success and said the PC maker would be focusing on three key areas:
1. Streamlining its presence in social media networks and creating meaningful content for customers and continue to increase its connections in those places.
2. Focus on building a tighter integration between Dell.com, Support.Dell.com, its Dell Community sites with its presence in social networks.
3. Continue its focus on scaling support of social media initiatives into the Dell business units.
This article was first published by Brand Republic in December 2009 and certain extracts have been taken from this original article
Reggie James
Tags: commercial use of Social Media, commercial use of Twitter, crowdsourcing, Dell Laptops, Direct2Dell, Facebook, Google's Okut, IdeaStorm, Reggie James, Slideshare, Social Media for Business, YouTube
Google Web Analytics TV with Avinash and Nick
Posted by Reggie James | January 8th, 2010 | Filed under Google, Google Analytics
Google’s dedicated web analytics channel with Avinash Kaushik and Nick Mihailovski. This is episode 4. Learn more at http://www.google.com/analytics/
Tags: Avinash Kaushik, Nick Mihailovski, Web Analytics TV. Google Analytics
Beautiful new Google Nexus One Phone
Posted by Reggie James | January 5th, 2010 | Filed under Google, Nexus One
After much huffing and puffing the beautiful looking Google phone, Nexus One is finally out. Not only out but available to buy at Google http://bit.ly/5JTF96
Named after the replicants in the film Blade Runner, Nexus One runs the Google Android Software. See more at the Google, Nexus One website http://bit.ly/8
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Tags: Android, Google Nexus One, Nexus One, Reggie James
