£1m in sales for Sony via Twitter
Posted by Reggie James | February 26th, 2010 | Filed under Social Media, twitter
Following Dell’s report in January highlighting sales by it various laptop divisons on sales that could be allocated to Twitter – it is the turn of the Japanese electronics giant Sony, to flex it muscle in what is fast becoming a peacock parade of large companies looking to show-off their Social Media crudentials.
Speaking at Marketing Week’s Social Media for Brand Building event yesterday, Nick Shapeless Sony’s head of corporate communications highlighted the use of Twitter as a tool to amplify the company’s PR activity.
Sony launched a campaign for a special edition of its Cybershot camera range last year and used social media to extend PR coverage over nine months, resulting in over £12.5m in revenue.
More at NMA: http://bit.ly/9n6kWJ
Tags: Marketing Week’s Social Media for Brand Building, NMA, Social Media, Sony, twitter
Uniqlo Jeans opening web page
Posted by Reggie James | February 25th, 2010 | Filed under Branding, Creative
A beautiful opening page by Uniqlo Jeans US main site by Yugo Nakamura.
See site at http://www.uniqlo.com/uj/us/main.html
Yugo Nakamura at http://yugop.com/
Tags: Uniqlo Jeans, Yugo Nakamura
Google enters UK price comparison market
Posted by Reggie James | February 24th, 2010 | Filed under Google
Google has entered the UK price comparison market with a service that allows users who do search associated with credit cards to a page where they can compare credit card rates from lenders including Barclaycard, American Express and MBNA under variables including interest rates, balance transfers and annual fees.
Learn more: http://bit.ly/9Qh2QL
Google Ad Manager is upgrading to DFP Small Business
Posted by Reggie James | February 22nd, 2010 | Filed under Ad Ops, Ad Server, Google Ad Manager
Hosted ad management solution Google Ad Manager has announced that all Google Ad Manager Publisher accounts will be upgraded to DFP Small Business.
Learn more at http://bit.ly/cst5gv
Tags: DFP Small Business, Google Ad Manager
The link between Brand Building and Search Engine use – study by WPP’s Wunderman
Posted by Reggie James | February 11th, 2010 | Filed under Branding, Research, Search Advertising, SEO
Some initial research findings by Wunderman, BrandAsset® Consulting, ZAAZ and Compete originally tweeted by WPP on Thursday 9th Feb 2010
Key points
- The correlation between brand awareness and search efficacy;
- How search engines are changing consumer behavior;
These initial finding are split into 2 distinctive groups and show that user profile and Search Engine loyalty delivers different results.
1. The demographic and psychographic profile of each loyal search engine user is different. Bing users, for example, tend to be mostly from the tip of the adoption curve (innovators and early adopters) where Yahoo! and Google’s passengers tend to be middle majority.
2. Each search engine delivers a different result, whether paid for or earned. In the brands and vertical categories studied (automotive, travel, retail, and wireless), each search engine demonstrated different degrees of consumer engagement ranging from visiting to finally purchasing.
The research finds that the search experience on different search engines yields different results, with some being more relevant to the consumer than others. This, according to the research, contributes to overall customer and brand awareness. If the results of the search satisfy the needs of the consumer, then the search engine has greater appeal to that potential customer and he or she will have a deeper connection to the brand and the search engine. Therefore, the research indicates, search engines provide different degrees of a “brand lift” to the destination site.
See the orignal release here: http://bit.ly/bRYuyN
Tags: BrandAsset® Consulting, Branding, Search, WPP, Wunderman, ZAAZ and Compete
20 Belgian Advertising Agencies Strike
Posted by Reggie James | February 10th, 2010 | Filed under Advertising Agencies
20 advertising agencies have shut their web sites in a protest over pitch lists & a charter they had all
signed up to.
Thanks to John Duffy at NEMISYS for raising this to the ad community at large via the Chinwag UK Netmarketing group
http://chinwag.com/lists/uk-netmarketing
Tags: Belgian Advertising Agencies, Strike
Google creates a Buzz – Google Buzz
Posted by Reggie James | February 9th, 2010 | Filed under Google, Google Buzz, Social Media
As the Social Media space heats up and new sites emerge acesed via both computers and mobile, Google has once again entered the fray to try and capture a market it views in growing importance.
Looking to catch up with Facebook and Twitter, the idea behind buzz is to add elements of Social Media to Google’s Gmail service.
Learn more at http://www.google.com/buzz
Tags: Google Buzz, Social Media
Decode: Digital Design Sensations at the V&A
Posted by Reggie James | February 9th, 2010 | Filed under ART & DESIGN, Contemporary Art, Creative
By Karsten Schmidt Decode at the V&A
Decode is a collaboration between the V&A and onedotzero, a contemporary arts organisation operating internationally with a remit to promote innovation across all forms of moving image and interactive arts.
It showcases the latest developments in digital and interactive design, from small, screen-based, graphics to large-scale interactive installations. The exhibition includes works by established international artists and designers such as Daniel Brown, Golan Levin, Daniel Rozin, Troika and Karsten Schmidt. The exhibition features both existing works and new commissions created especially for the exhibition.
Lear more at http://www.vam.ac.uk/microsites/decode/
Tags: Art, Decode, Digital Design Sensations, V&A
Parisian Love 2010 – Google’s Super Bowl XLIV Commercial Ad
Posted by Reggie James | February 8th, 2010 | Filed under Google, Google AdWords, Google Chrome, Search Advertising, Television Advertising
Google runs its first Television ad to promote its search engine.
This will probably be the first of a series of clever high profile use of traditional advertising we will see from Google and builds on the recent use of outdoor in London promoting its web browser, Chrome.
Tags: Chrome, Google ad, Google’s Super Bowl XLIV Commercial Ad, Parisian Love
Porsche Legacy at the Daytona 24 Hour
Posted by Reggie James | February 3rd, 2010 | Filed under Porsche
Thanks to Guy Kawasaki’s HolyKaw/Alltop for sharing the 48th running of the Rolex 24 at Daytona on his twitter page.
This is the 42nd anniversary of Vic Elford’s victory in the Porsche 907, Porsche’s first 24 hour endurance win. To celebrate the occasion, David Donohue pilots a 2010 Porsche GT3 around the Daytona road course while Vic Elford, the Grand Marshal for this year’s race, tells the story of his victory for Porsche.
Tags: 2010 Porsche GT3, David Donohue, Daytona, Guy Kawasaki, HolyKaw/Alltop, Porsche, Porsche 907, Rolex 24 at Daytona, Vic Elford
