Is Social Sharing ‘the most important behavioural shift of the 21st century’?

Posted by Reggie James | Filed under Social Media

It’s polling day today in the UK and like most people I am sick to the back teeth of these individuals parading their wares to the great British public – begging for us to put a cross against their name. The reality is that, if the polls are to be believed, it will be a hung parliament and we will be doing this all over again from Friday.

One thing that has come out of this election is how politicians have uses Social Media to interact with the public at large but also with specific groups and target marginalised individuals. Social media and the willingness for people to share their thought, views and anything else is a major change in both how we live our everyday lives as well as engage with society at large. When watching Question Time on the BBC or listening to Any Answers on Radio 4, it is no longer necessary to do a double take when David Dimbleby ask us to follow the programmes ‘tweets’ or for an old colleague to Link-In to us and for them to see what we’ve been doing (sometimes in great detail) for the past few years.

As I am sharing my thoughts with you, I should point out that the original headline came from Shane Richmond of the Telegraph’s Tech blog who in turn, obtained a spin of the headline and the thrust of the piece from David Armano, of Edelman Digital who had written an article for the Harvard Business Review.

In David’s article he dives deeper into this ‘Social Sharing’ shift, citing it as being bigger than Facebook and Twitter as well as looking at elements that make this phenomenon so big. These elements include:

• Data Gathering
• Knowledge Sharing & Collaboration
• Content Distribution
• Social Currency

Read more at the Harvard Business Review: http://bit.ly/cQ5zYa

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Permalink | May 6th, 2010

3 Responses to “Is Social Sharing ‘the most important behavioural shift of the 21st century’?”

  1. John Gent Says:
    June 9th, 2010 at 5:40 pm

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  2. Garrett Sandra Says:
    June 14th, 2010 at 8:41 pm

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  3. Blossom Medal Says:
    June 16th, 2010 at 3:31 am

    Great information! I’ve been looking for something like this for a while now. Thanks!

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