Xoom to the Moon – Motorola’s Super Bowl Spot
Posted by Reggie James | February 7th, 2011 | Filed under Branding, Creative, Tablet Computing
Motorola Xoom “Empower the People” Super Bowl 2011
As news of the new iPad heats up (iPad 2), Motorola has just released a beautiful and emotive advert that ran during last nights Super Bowl final and takes aim at Apple.
Using Google’s Android 3.0 Honeycomb for tablet software, this advert combined with some of the Xoom’s excellent features with sure have Apple’s creative team in a bit of a tizz. Nice play on the Orwellian 1984 / Apple Mac angle. Enjoy.
Tags: Android 3.0, Apple iPad 2, Blackberry, Mac OS, Motorola Xoom, PayBook, RIM
European Court of Justice favours Google in trademark case against Louis Vuitton
Posted by Reggie James | March 23rd, 2010 | Filed under Branding, Google, Reggie James Digital Clarity, Trademark
In the long-running battle in the European Court of Justice between Google and Louis Vuitton, the court today has ruled in favour of Google over the use of the luxury goods company’s trademarked brand names in search advertising.
I originally wrote about this back in March 2009 on the DConstruction blog http://bit.ly/a8GlAN and a year later we have a ruling. The trademark brand keywords issue has been raging for a while now with M&S and Interflora being in court as far back as December 2008 in the classic ‘War of the Roses’ case http://bit.ly/d4hkRW
Louis Vuitton, which is part of the LVMH group of brands including Moet & Chandon and Dior, had argued that Google was acting illegally by allowing other companies to bid for and use its brand names as keywords to trigger ads on its website
European Court of Justice added that companies that use trademarked brand keywords to push sales must be more transparent about who the seller is.
Google comes up smelling of Roses again.
Lovely O2 ad for German market by Edouard Salier
Posted by Reggie James | March 3rd, 2010 | Filed under ART & DESIGN, Branding, Creative
See more work from Edouard at http://bit.ly/bK4Jcb
o2-doodle directed by Edouard Salier from edouard salier on Vimeo.
Uniqlo Jeans opening web page
Posted by Reggie James | February 25th, 2010 | Filed under Branding, Creative
A beautiful opening page by Uniqlo Jeans US main site by Yugo Nakamura.
See site at http://www.uniqlo.com/uj/us/main.html
Yugo Nakamura at http://yugop.com/
Tags: Uniqlo Jeans, Yugo Nakamura
The link between Brand Building and Search Engine use – study by WPP’s Wunderman
Posted by Reggie James | February 11th, 2010 | Filed under Branding, Research, Search Advertising, SEO
Some initial research findings by Wunderman, BrandAsset® Consulting, ZAAZ and Compete originally tweeted by WPP on Thursday 9th Feb 2010
Key points
- The correlation between brand awareness and search efficacy;
- How search engines are changing consumer behavior;
These initial finding are split into 2 distinctive groups and show that user profile and Search Engine loyalty delivers different results.
1. The demographic and psychographic profile of each loyal search engine user is different. Bing users, for example, tend to be mostly from the tip of the adoption curve (innovators and early adopters) where Yahoo! and Google’s passengers tend to be middle majority.
2. Each search engine delivers a different result, whether paid for or earned. In the brands and vertical categories studied (automotive, travel, retail, and wireless), each search engine demonstrated different degrees of consumer engagement ranging from visiting to finally purchasing.
The research finds that the search experience on different search engines yields different results, with some being more relevant to the consumer than others. This, according to the research, contributes to overall customer and brand awareness. If the results of the search satisfy the needs of the consumer, then the search engine has greater appeal to that potential customer and he or she will have a deeper connection to the brand and the search engine. Therefore, the research indicates, search engines provide different degrees of a “brand lift” to the destination site.
See the orignal release here: http://bit.ly/bRYuyN
Tags: BrandAsset® Consulting, Branding, Search, WPP, Wunderman, ZAAZ and Compete
