Google looking to take a bite out of Apple’s iPad?
Posted by Reggie James | May 3rd, 2010 | Filed under Apple iPad, Google
So the tablet wars are intensifying. Years after Bill Gates held aloft the tablet PC – to the mania we now have with Apple’s iPad, the big search company over at Mountain View isn’t resting on it’s laurels.
There is no love lost with Apple and Google and it seems the tit-for-tat tech war rolls on. Google took on Apple with the development of it’s Android platform and Apple retaliated by enterening Google’s dominant space by joining the advertising market to sell ad-space on all it’s iPhone apple network – citing mobile as the next frontier in bothe search and ad platforms delivery.
Now Apple has iPad, a device that nobody really needed (remember Bill Gates at Comdex 6 years ago) and now everyone wants – mainly thanks to Apple leveraging it’s brand power with the iPhone. It seem s Google is looking to hit back. According to Wellington Financial, Google spent around $40 million buying BumpTop, a company that makes software that creates a ‘3D’ desktop – now let me guess what that could be for…?
Watch this space – in 3D if you can…
Tags: Apple, Author: Reggie James, BumpTop, Google, iPad
Great New Google Tool – Search Stories
Posted by Reggie James | April 20th, 2010 | Filed under Google
Great new tool from google allows users to create 20 second video using search results.
Tags: lordreginald99, Reggie James, UGC, Video, YouTube
European Court of Justice favours Google in trademark case against Louis Vuitton
Posted by Reggie James | March 23rd, 2010 | Filed under Branding, Google, Reggie James Digital Clarity, Trademark
In the long-running battle in the European Court of Justice between Google and Louis Vuitton, the court today has ruled in favour of Google over the use of the luxury goods company’s trademarked brand names in search advertising.
I originally wrote about this back in March 2009 on the DConstruction blog http://bit.ly/a8GlAN and a year later we have a ruling. The trademark brand keywords issue has been raging for a while now with M&S and Interflora being in court as far back as December 2008 in the classic ‘War of the Roses’ case http://bit.ly/d4hkRW
Louis Vuitton, which is part of the LVMH group of brands including Moet & Chandon and Dior, had argued that Google was acting illegally by allowing other companies to bid for and use its brand names as keywords to trigger ads on its website
European Court of Justice added that companies that use trademarked brand keywords to push sales must be more transparent about who the seller is.
Google comes up smelling of Roses again.
How Seth Stevenson used Google to run an ad on national TV for a $100
Posted by Reggie James | March 20th, 2010 | Filed under Advertising Agencies, Google, Television Advertising
TV has changed for sure. Adding the powerhouse Google into the mix can only shake things up.
This is an original Re Tweet from the excellent BBH LABS (http://bbh-labs.com/) which itself cam from SlateV http://bit.ly/ayNber.
Tags: BBH Labs, Google, Reggie James, SlateV, TV Ad
Google Street View – viral
Posted by Reggie James | March 18th, 2010 | Filed under Google
As the Mountain View company continues to extend its Search brand by using different media platforms, we are treated to a lovely viral creative execution running accross the YouTube network.
Tags: Google Street View
Google enters UK price comparison market
Posted by Reggie James | February 24th, 2010 | Filed under Google
Google has entered the UK price comparison market with a service that allows users who do search associated with credit cards to a page where they can compare credit card rates from lenders including Barclaycard, American Express and MBNA under variables including interest rates, balance transfers and annual fees.
Learn more: http://bit.ly/9Qh2QL
Google creates a Buzz – Google Buzz
Posted by Reggie James | February 9th, 2010 | Filed under Google, Google Buzz, Social Media
As the Social Media space heats up and new sites emerge acesed via both computers and mobile, Google has once again entered the fray to try and capture a market it views in growing importance.
Looking to catch up with Facebook and Twitter, the idea behind buzz is to add elements of Social Media to Google’s Gmail service.
Learn more at http://www.google.com/buzz
Tags: Google Buzz, Social Media
Parisian Love 2010 – Google’s Super Bowl XLIV Commercial Ad
Posted by Reggie James | February 8th, 2010 | Filed under Google, Google AdWords, Google Chrome, Search Advertising, Television Advertising
Google runs its first Television ad to promote its search engine.
This will probably be the first of a series of clever high profile use of traditional advertising we will see from Google and builds on the recent use of outdoor in London promoting its web browser, Chrome.
Tags: Chrome, Google ad, Google’s Super Bowl XLIV Commercial Ad, Parisian Love
Google Search is getting more Social
Posted by Reggie James | January 28th, 2010 | Filed under Google, Search Advertising, Social Media, twitter
Google Moves Social Search from Labs to Beta
The official Google blog today outlined some enhancements to Google search that has more of a social feel and indicates the direction (in part) as to where the Search Engine is heading.
Some of the new features include a new image search algorithm. Now when you’re doing a search on Images, you may start seeing pictures from people in your social circle. These are pictures that your friends and other contacts have published publicly to the web on photo-sharing sites like Picasa Web Albums and Flickr. Just like the other social results, social image results appear under a special heading called “Results from your social circle.” See video below and read the blog here : http://bit.ly/cbgC5C
Tags: Flickr, Google, Google Search is getting more Social, Picasa, Social Media
How Search Ads [PPC] Work – from the Google Channel
Posted by Reggie James | January 26th, 2010 | Filed under Google, Google AdWords, Search Advertising
This video explains how Google search ads work and how they can be beneficial to Google users. You can see more videos at the Google Channel.
Click to See video – http://bit.ly/7OIkJq
Tags: Google Channel, How Google search ads work. Google, Paid Search, PPC
Implications of Google's use of RDFa could have on SEO practices
Posted by Reggie James | January 24th, 2010 | Filed under Google, Search Advertising, SEO
RDFa Could Play an Increasingly Big Role in Search
A big thanks to Chris Crum of the excellent Web Pro News who has highlighted Google’s view on a debate that has been raging on a few forums recently. Mainly that you should only use an image that you’ve the license rights to.
The full article can be found here on Web Pro News http://bit.ly/7UmMSs
Peter Linsley from Google describes how to let Google know which licenses your images are released under using RDFa.
Tags: Chris Crum, Microformat Tagging, RDFa, Reggie James, Resource Description Framework in attributes, Rich Snippets, Search Engine Optimisation, SEO, W3C, Web Pro News, XHTML
Google Web Analytics TV with Avinash and Nick
Posted by Reggie James | January 8th, 2010 | Filed under Google, Google Analytics
Google’s dedicated web analytics channel with Avinash Kaushik and Nick Mihailovski. This is episode 4. Learn more at http://www.google.com/analytics/
Tags: Avinash Kaushik, Nick Mihailovski, Web Analytics TV. Google Analytics
Beautiful new Google Nexus One Phone
Posted by Reggie James | January 5th, 2010 | Filed under Google, Nexus One
After much huffing and puffing the beautiful looking Google phone, Nexus One is finally out. Not only out but available to buy at Google http://bit.ly/5JTF96
Named after the replicants in the film Blade Runner, Nexus One runs the Google Android Software. See more at the Google, Nexus One website http://bit.ly/8
Fb3Bh
Tags: Android, Google Nexus One, Nexus One, Reggie James
Say hello, wave goodbye – 2009 as told by Google Wave
Posted by Reggie James | December 22nd, 2009 | Filed under Google, Google Wave, Reggie James Digital Clarity
Thank you to Whirled for this excellent video. Will we be ‘WAVE(ing)’ goodbye to email as we know it in 2010?
Great Video by BBH Labs for Google Chrome
Posted by Reggie James | December 10th, 2009 | Filed under Google, Google Chrome
enough said really……
Tags: BBH, BBH Labs, Google, Google Chrome
