European Court of Justice favours Google in trademark case against Louis Vuitton
Posted by Reggie James | March 23rd, 2010 | Filed under Branding, Google, Reggie James Digital Clarity, Trademark
In the long-running battle in the European Court of Justice between Google and Louis Vuitton, the court today has ruled in favour of Google over the use of the luxury goods company’s trademarked brand names in search advertising.
I originally wrote about this back in March 2009 on the DConstruction blog http://bit.ly/a8GlAN and a year later we have a ruling. The trademark brand keywords issue has been raging for a while now with M&S and Interflora being in court as far back as December 2008 in the classic ‘War of the Roses’ case http://bit.ly/d4hkRW
Louis Vuitton, which is part of the LVMH group of brands including Moet & Chandon and Dior, had argued that Google was acting illegally by allowing other companies to bid for and use its brand names as keywords to trigger ads on its website
European Court of Justice added that companies that use trademarked brand keywords to push sales must be more transparent about who the seller is.
Google comes up smelling of Roses again.
Say hello, wave goodbye – 2009 as told by Google Wave
Posted by Reggie James | December 22nd, 2009 | Filed under Google, Google Wave, Reggie James Digital Clarity
Thank you to Whirled for this excellent video. Will we be ‘WAVE(ing)’ goodbye to email as we know it in 2010?
Google Music Search Feature
Posted by Reggie James | October 29th, 2009 | Filed under Google AdWords, Reggie James Digital Clarity, Search Advertising, Social Media
Some Good Ideas for Social Media from the Big Brands (video) WPN
Posted by Reggie James | October 25th, 2009 | Filed under Reggie James Digital Clarity, Social Media
Some Brands Have Good Ideas For Social Media (WPN) VIDEO
A great video from our friends at Web Pro News looking at some of the strategies being employed by larger brands like Ford and Nike.
Reggie James
Tags: Web pro News. Social Media
Yahoo! & Microsoft finally walk down the isle together
Posted by Reggie James | July 29th, 2009 | Filed under Reggie James Digital Clarity, Search Advertising
Yahoo! & Microsoft finally walk down the isle together – a marriage made in search heaven?
If I could be anywhere tonight– a fly on the wall with newly weds, Bartz and Balmer would be my first choice….watch this space.
