Google Instant explained by Bob Dylan
Posted by Reggie James | September 9th, 2010 | Filed under Search Advertising, SEO
Tags: Google Instant, PPC, Search, SEO
The link between Brand Building and Search Engine use – study by WPP’s Wunderman
Posted by Reggie James | February 11th, 2010 | Filed under Branding, Research, Search Advertising, SEO
Some initial research findings by Wunderman, BrandAsset® Consulting, ZAAZ and Compete originally tweeted by WPP on Thursday 9th Feb 2010
Key points
- The correlation between brand awareness and search efficacy;
- How search engines are changing consumer behavior;
These initial finding are split into 2 distinctive groups and show that user profile and Search Engine loyalty delivers different results.
1. The demographic and psychographic profile of each loyal search engine user is different. Bing users, for example, tend to be mostly from the tip of the adoption curve (innovators and early adopters) where Yahoo! and Google’s passengers tend to be middle majority.
2. Each search engine delivers a different result, whether paid for or earned. In the brands and vertical categories studied (automotive, travel, retail, and wireless), each search engine demonstrated different degrees of consumer engagement ranging from visiting to finally purchasing.
The research finds that the search experience on different search engines yields different results, with some being more relevant to the consumer than others. This, according to the research, contributes to overall customer and brand awareness. If the results of the search satisfy the needs of the consumer, then the search engine has greater appeal to that potential customer and he or she will have a deeper connection to the brand and the search engine. Therefore, the research indicates, search engines provide different degrees of a “brand lift” to the destination site.
See the orignal release here: http://bit.ly/bRYuyN
Tags: BrandAsset® Consulting, Branding, Search, WPP, Wunderman, ZAAZ and Compete
Parisian Love 2010 – Google’s Super Bowl XLIV Commercial Ad
Posted by Reggie James | February 8th, 2010 | Filed under Google, Google AdWords, Google Chrome, Search Advertising, Television Advertising
Google runs its first Television ad to promote its search engine.
This will probably be the first of a series of clever high profile use of traditional advertising we will see from Google and builds on the recent use of outdoor in London promoting its web browser, Chrome.
Tags: Chrome, Google ad, Google’s Super Bowl XLIV Commercial Ad, Parisian Love
Google Search is getting more Social
Posted by Reggie James | January 28th, 2010 | Filed under Google, Search Advertising, Social Media, twitter
Google Moves Social Search from Labs to Beta
The official Google blog today outlined some enhancements to Google search that has more of a social feel and indicates the direction (in part) as to where the Search Engine is heading.
Some of the new features include a new image search algorithm. Now when you’re doing a search on Images, you may start seeing pictures from people in your social circle. These are pictures that your friends and other contacts have published publicly to the web on photo-sharing sites like Picasa Web Albums and Flickr. Just like the other social results, social image results appear under a special heading called “Results from your social circle.” See video below and read the blog here : http://bit.ly/cbgC5C
Tags: Flickr, Google, Google Search is getting more Social, Picasa, Social Media
How Search Ads [PPC] Work – from the Google Channel
Posted by Reggie James | January 26th, 2010 | Filed under Google, Google AdWords, Search Advertising
This video explains how Google search ads work and how they can be beneficial to Google users. You can see more videos at the Google Channel.
Click to See video – http://bit.ly/7OIkJq
Tags: Google Channel, How Google search ads work. Google, Paid Search, PPC
Implications of Google's use of RDFa could have on SEO practices
Posted by Reggie James | January 24th, 2010 | Filed under Google, Search Advertising, SEO
RDFa Could Play an Increasingly Big Role in Search
A big thanks to Chris Crum of the excellent Web Pro News who has highlighted Google’s view on a debate that has been raging on a few forums recently. Mainly that you should only use an image that you’ve the license rights to.
The full article can be found here on Web Pro News http://bit.ly/7UmMSs
Peter Linsley from Google describes how to let Google know which licenses your images are released under using RDFa.
Tags: Chris Crum, Microformat Tagging, RDFa, Reggie James, Resource Description Framework in attributes, Rich Snippets, Search Engine Optimisation, SEO, W3C, Web Pro News, XHTML
Google lauches real time Search
Posted by Reggie James | December 7th, 2009 | Filed under Google AdWords, Search Advertising, SEO, Social Media, twitter
It was only a matter of time. Google launches realt time and and once again lays the guntlet down to Microsoft.
Tags: Bing, Google, Microsoft, PPC, Real time Search, SEO, Social Media
Matt Cutts shares some predictions on Search
Posted by Reggie James | December 6th, 2009 | Filed under Google AdWords, Search Advertising, SEO
Tags: Matt Cutts
Google Music Search Feature
Posted by Reggie James | October 29th, 2009 | Filed under Google AdWords, Reggie James Digital Clarity, Search Advertising, Social Media
Google AdWords – a new My Client Center interface
Posted by Reggie James | October 26th, 2009 | Filed under Google AdWords, Search Advertising
The Google AdWords Blog, Inside AdWords has posted that there will be a link on your My Client Center Dashboard that will take you to a new MCC interface. Designed to help manage clients more efficiently as well as giving a new look and feel, some of the other changes the new interface will be:
• In-line editing of account descriptions: In-line editing cuts the time it takes for you to make changes to your account names. Instead of waiting for a new page to load, just click an account description to edit it right on the Dashboard.
• Remove/unlink accounts: Previously, you needed to drill down into a client account to unlink it from your MCC. Now, if you’re no longer managing a client, you can remove it directly from your MCC Dashboard.
Learn more at: http://adwords.blogspot.com/
Reggie James
Tags: Client Center, Google AdWords Blog, Inside AdWords, MCC interface
Rachel Mepham Drives Sales and Helps Business Grow
Posted by Reggie James | September 21st, 2009 | Filed under Rachel Mepham, Search Advertising
Having worked at Digital Clarity for some time, I though it was only right that I start sharing some experiences of successful Paid Search and SEO campaigns.
Rather than just show-off, I though it best to mention colleagues of mine, who over the years have delivered ‘killer strategies’ that have helped companies grow.
So, to kick things off I thought I’d talk first about Rachel Mepham.
Rachel Mepham is Head of Digital at Search & Digital Marketing agency Digital Clarity.
In the last 6 years she has helped companies obtain the best form the plethora of various advertising platforms available online. Rachel Mepham has been instrumental in delivering bespoke and strategic Paid Search campaigns for some of the biggest brands today.
Utilising the best of Google AdWords, Microsoft’s Bing and Yahoo Search Marketing Platforms, Rachel has delivered excellent results for companies such as Mercedes-Benz, Bonusprint, All Response Media, and JWT Inside.
If you want to learn more about Paid Search, SEO or Social Media, as Rachel a question here – Rachel Mepham: rachel.mepham@digital-clarity.com
Author: Reggie James
Tags: Digital Clarity, Paid Search, PPC, Rachel Mepham, Search Engine Optimisation, SEO, Social Media
Yahoo! & Microsoft finally walk down the isle together
Posted by Reggie James | July 29th, 2009 | Filed under Reggie James Digital Clarity, Search Advertising
Yahoo! & Microsoft finally walk down the isle together – a marriage made in search heaven?
If I could be anywhere tonight– a fly on the wall with newly weds, Bartz and Balmer would be my first choice….watch this space.
