Google Instant explained by Bob Dylan

Posted by Reggie James | September 9th, 2010 | Filed under Search Advertising, SEO

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Will adding my Twitter feed to my website increase my PageRank?

Posted by Reggie James | July 28th, 2010 | Filed under SEO

Search supremo and head of Google’s Webspam team Matt Cutts talks about how we can best capitalise on Twitter.

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The link between Brand Building and Search Engine use – study by WPP’s Wunderman

Posted by Reggie James | February 11th, 2010 | Filed under Branding, Research, Search Advertising, SEO

Some initial research findings by Wunderman, BrandAsset® Consulting, ZAAZ and Compete originally tweeted by WPP on Thursday 9th Feb 2010

Key points

  • The correlation between brand awareness and search efficacy;
  • How search engines are changing consumer behavior;

These initial finding are split into 2 distinctive groups and show that user profile and Search Engine loyalty delivers different results.

1. The demographic and psychographic profile of each loyal search engine user is different. Bing users, for example, tend to be mostly from the tip of the adoption curve (innovators and early adopters) where Yahoo! and Google’s passengers tend to be middle majority.
2. Each search engine delivers a different result, whether paid for or earned. In the brands and vertical categories studied (automotive, travel, retail, and wireless), each search engine demonstrated different degrees of consumer engagement ranging from visiting to finally purchasing.

The research finds that the search experience on different search engines yields different results, with some being more relevant to the consumer than others. This, according to the research, contributes to overall customer and brand awareness. If the results of the search satisfy the needs of the consumer, then the search engine has greater appeal to that potential customer and he or she will have a deeper connection to the brand and the search engine. Therefore, the research indicates, search engines provide different degrees of a “brand lift” to the destination site.

See the orignal release here: http://bit.ly/bRYuyN

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Implications of Google's use of RDFa could have on SEO practices

Posted by Reggie James | January 24th, 2010 | Filed under Google, Search Advertising, SEO

RDFa Could Play an Increasingly Big Role in Search

A big thanks to Chris Crum of the excellent Web Pro News who has highlighted Google’s view on a debate that has been raging on a few forums recently. Mainly that you should only use an image that you’ve the license rights to.

The full article can be found here on Web Pro News http://bit.ly/7UmMSs

Peter Linsley from Google describes how to let Google know which licenses your images are released under using RDFa.

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Google lauches real time Search

Posted by Reggie James | December 7th, 2009 | Filed under Google AdWords, Search Advertising, SEO, Social Media, twitter

It was only a matter of time. Google launches realt time and and once again lays the guntlet down to Microsoft.

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Matt Cutts shares some predictions on Search

Posted by Reggie James | December 6th, 2009 | Filed under Google AdWords, Search Advertising, SEO

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Google Caffeine Now Live On One Google Data Center

Posted by Reggie James | November 30th, 2009 | Filed under SEO

According to the excellent Web Pro News the IP 209.85.225.103 is hitting the data center that is running the Caffeine index at about 50% of the time.

Here is a video prior to this news (about a week ago) with Google’s Matt Cutts on Site Speed and the Caffeine Update

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