How Seth Stevenson used Google to run an ad on national TV for a $100
Posted by Reggie James | March 20th, 2010 | Filed under Advertising Agencies, Google, Television Advertising
TV has changed for sure. Adding the powerhouse Google into the mix can only shake things up.
This is an original Re Tweet from the excellent BBH LABS (http://bbh-labs.com/) which itself cam from SlateV http://bit.ly/ayNber.
Tags: BBH Labs, Google, Reggie James, SlateV, TV Ad
Bing & Decide: Microsoft's new Ad for search engine
Posted by Reggie James | March 11th, 2010 | Filed under Bing, Television Advertising
Microsoft went live with it’s new push of its Bing Search Engine. The first spot running in the half-time Manchester United versus AC Milan match.
The tag-line, ‘Bing and Decide’, is looking to differentiate the search engine as a ‘decision engine’ that makes sense of today’s information overload.
This is part of a multi-million pound campaign that will also see the company sponsoring the Simpson’s in future episodes.
Tags: Bing, Bing and decide, Microsoft, Reggie James, Search Engine
Parisian Love 2010 – Google’s Super Bowl XLIV Commercial Ad
Posted by Reggie James | February 8th, 2010 | Filed under Google, Google AdWords, Google Chrome, Search Advertising, Television Advertising
Google runs its first Television ad to promote its search engine.
This will probably be the first of a series of clever high profile use of traditional advertising we will see from Google and builds on the recent use of outdoor in London promoting its web browser, Chrome.
Tags: Chrome, Google ad, Google’s Super Bowl XLIV Commercial Ad, Parisian Love
