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Could you have your whole website on Twitter?

Posted by Reggie James | October 15th, 2010 | Filed under twitter

Argentinian creative agency Kamchatka has done a test to see how it could work.

New Twitter site coming soon

Posted by Reggie James | September 15th, 2010 | Filed under Social Media, twitter

It seems that Twitter will be undergoing a major facelift with a focus on making photos and video easier to view and share.

With the likes of Tweedeck, HootSuite and others providing a better user experience than Twitter itself, it seems that Twitter wants to create a richer destination site to attract advertising revenue.

Another feature is that the new Twitter.com will display information over two “panes” instead of over one page.

More here: http://twitter.com/newtwitter

Tags: Social Media, twitter

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£1m in sales for Sony via Twitter

Posted by Reggie James | February 26th, 2010 | Filed under Social Media, twitter

Following Dell’s report in January highlighting sales by it various laptop divisons on sales that could be allocated to Twitter – it is the turn of the Japanese electronics giant Sony, to flex it muscle in what is fast becoming a peacock parade of large companies looking to show-off their Social Media crudentials.

Speaking at Marketing Week’s Social Media for Brand Building event yesterday, Nick Shapeless Sony’s head of corporate communications highlighted the use of Twitter as a tool to amplify the company’s PR activity.
Sony launched a campaign for a special edition of its Cybershot camera range last year and used social media to extend PR coverage over nine months, resulting in over £12.5m in revenue.
More at NMA: http://bit.ly/9n6kWJ

Tags: Marketing Week’s Social Media for Brand Building, NMA, Social Media, Sony, twitter

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Google Search is getting more Social

Posted by Reggie James | January 28th, 2010 | Filed under Google, Search Advertising, Social Media, twitter

Google Moves Social Search from Labs to Beta

The official Google blog today outlined some enhancements to Google search that has more of a social feel and indicates the direction (in part) as to where the Search Engine is heading.

Some of the new features include a new image search algorithm. Now when you’re doing a search on Images, you may start seeing pictures from people in your social circle. These are pictures that your friends and other contacts have published publicly to the web on photo-sharing sites like Picasa Web Albums and Flickr. Just like the other social results, social image results appear under a special heading called “Results from your social circle.” See video below and read the blog here : http://bit.ly/cbgC5C

Tags: Flickr, Google, Google Search is getting more Social, Picasa, Social Media

Social Media for Business: Dell shows the way

Posted by Reggie James | January 18th, 2010 | Filed under Social Media, twitter

Dell Laptops commercial use of Twitter and how to make money out of Social Media.

One of the most frequently asked questions when companies are looking at the commercial use of Social Media is, “How can my company use Social Media to win new business”? Fear not my hunters of this elusive Holy Grail; the answer is to be found at the offices of the computer behemoth, Dell. After pioneering the use of the internet first time round and using paid search advertising to its full potential, the company has done it again by using Twitter to sell its equipment round the world.

Dell has announced that it has more than doubled the amount of money it is making via its Twitter accounts around the world to $6.5m. Of that $2m was made directly and another $1m was accounted for when traffic to Dell.com was factored in.

The $3m included both 2007 and 2008 when there was minimal Twitter activity, but the 2009 figure shows real growth that has come during the year the number of people using Twitter within the Dell organisation has increased to somewhere between 100-200.

Some of the strongest growth Dell is seeing is coming from emerging markets. It highlighted Brazil as one area it was doing particularly well.

Dell’s operation in Brazil via its @DellnoBrasil Twitter account has generated $800,000 in eight months of activity.

Richard Binhammer a spokesman for Dell, said the growth in Brazil showed the social web was not just a European or US phenomenon, but a global one.

“That’s interesting not only from an emerging market perspective, but from a social web perspective as well as it shows the spread of services like Twitter.”

Another market Dell highlighted was its @Delloutlet operation in Canada.

“DellHomeSalesCA went onto Twitter because a number of Canadian Twitter users and bloggers were asking us why isn’t Dell on Twitter in Canada. Now it is,” Binhammer said.

Since it began operating on Twitter @DellHomeSalesCA has generated $150,000 in sales. As has happened in other markets where the social web is used, the market itself has helped inform a business what its customers want as much as what they don’t want.

In addition to generating $6.5m in sales revenues via Twitter, social networking in a wider sense has allowed Dell to make what it says are 3.5 million social connections from sites such as Facebook, Google’s Okut, Slideshare, Flickr, YouTube as well as Twitter, Dell’s own Direct2Dell online community forum and its crowdsourcing project IdeaStorm, which has 60,000 members.

“These are people who are fans or followers of Dell on social networks. There are more besides this as we are not counting the many bloggers we listen to and engage with,” Binahmmer said.

The crowdsourcing of IdeaStorm is proving to be a valuable part of Dell’s social media operation. Thousands of ideas come to Dell via this site from users suggesting changes and modifications. Hundreds of these have been acted upon.

Binhammer cited Dell’s launch of a product for aids charity (Red) that came from user suggestions; expansion of its Linux product offering for consumer PC and laptops; and a change to keyboard design for its Dell Mini netbook range as another.

“Users had a problem with where the apostrophe key was located on the Dell Mini’s keyboard. They were finding it hard to use because of the reduced size and so we changed it. That was a crowdsourced idea.

In a post on the Dell blog, Lionel Menchaca, chief blogger at Dell, said that looking to the future Dell would be taking steps to tackle what he described as “the big issues on the horizon like profile collaboration”.

He said for Dell (or any company), isolated social media efforts would not lead to long-term success and said the PC maker would be focusing on three key areas:

1. Streamlining its presence in social media networks and creating meaningful content for customers and continue to increase its connections in those places.

2. Focus on building a tighter integration between Dell.com, Support.Dell.com, its Dell Community sites with its presence in social networks.

3. Continue its focus on scaling support of social media initiatives into the Dell business units.

This article was first published by Brand Republic in December 2009 and certain extracts have been taken from this original article

Reggie James

Tags: commercial use of Social Media, commercial use of Twitter, crowdsourcing, Dell Laptops, Direct2Dell, Facebook, Google's Okut, IdeaStorm, Reggie James, Slideshare, Social Media for Business, YouTube

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Google lauches real time Search

Posted by Reggie James | December 7th, 2009 | Filed under Google AdWords, Search Advertising, SEO, Social Media, twitter

It was only a matter of time. Google launches realt time and and once again lays the guntlet down to Microsoft.

Tags: Bing, Google, Microsoft, PPC, Real time Search, SEO, Social Media

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TweetDeck v0.32 – the best way to use Twitter

Posted by Reggie James | December 3rd, 2009 | Filed under Social Media, twitter

New version of TweetDeck, rocks! Here is a video outlining the best bits of the upgrade.

Tags: Reggie James, Social Media, TweetDeck, TweetDeck v0.32, twitter

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Twitter Whore

Posted by Reggie James | November 29th, 2009 | Filed under Social Media, twitter

A rather annoying YouTube starlet going on about her obsession with Twitter. Sadly the underlying addiction to twitter is something we can all relate to – go gal!