RTG Ventures & Aderra Announce ‘JV’ on Fan App
Posted by Reggie James | January 3rd, 2012 | Filed under Music Technology
LONDON, UK–(Jan 3rd, 2012) – Last February, RTG Ventures, Inc. and Aderra Media Technologies announced a partnership to exploit concert digital technology for the benefit of the artists who would retain control of their content. The relationship has now identified another dimension, for the two companies to pursue, that of a joint venture for the specific purpose of developing a fan application (app) which will leverage the global diversity to the fan base. A Letter of Intent has been agreed by both parties.
The announcement sees the fruition of a series of long awaited concepts that will be shaped to combine leading edge technology that address the needs of fans, artists and management alike. The app will encompass gig-goers, social location services as well as unique content and engagement that are potentially habit-changing for music fans.
Describing the genesis of the JV, Aderra CEO, Ed Donnelly commented: ”Having met with RTG Ventures in Los Angeles in November we were impressed by the technology that RTG Ventures digital and development agency, Digital Clarity were developing. It was then that we explored using some elements of their technology platform to encompass in an app.”
Steve Baughman, who is spearheading the app’s development, “Capturing that chemistry between an artist and his or her fan base is indescribable. There is a real desire of fans for a full experience which creatively goes beyond the music. When done right, the app will capture the essence of the artist and link it to the audience in whatever form it takes. And it crosses geography, demographics and expectations to meld the experience. To combine Aderra’s rich history in music, now combined with a technology development and marketing partner in RTG/Digital Clarity, we are all looking forward to 2012.”
Reggie James, Digital Clarity MD and SVP of Marketing & Communications at RTG Ventures said, “The ability to work closely with Aderra and have access to their wide range of diverse and major artists including; Metallica, Zac Brown Band, Smashing Pumpkins, Mark Ronson and Deadmau5″. The JV marks a major step forward in the growth plans for RTG Ventures with the ability to scale the business and avail these artists to the other major business focussed technology platform being built in addition to the app.
ABOUT RTG VENTURES
RTG Ventures offers Music & Entertainment Technology Solutions and Digital Marketing Services. Harnessing the strength of its digital marketing agency, that has a trusted reputation over the last 8 years, the company has applied its knowledge process in developing cutting edge technology platforms for web, mobile and tablet devices.
Using Digital Clarity’s application in the Marketing and Social arena, RTG Ventures offers a unique value proposition of intelligent, analytics based technology solutions with the support of an experienced digital marketing team. RTG Ventures, Inc. is an OTC:QB company. Symbol RTGV.
ABOUT ADERRA
Aderra is a state-of-the-art capture and content delivery firm for both entertainment and corporate live events. With its patent-pending technology, Aderra records any live event, concert or performance, duplicates thousands in minutes, which are then available for sale on custom branded flash drives before the audience has left the venue. Aderra’s turn-key operation provides everything from on the spot recording & editing to music licensing clearances, giving you an additional revenue stream from every live performance.
SAFE HARBOR PROVISIONS
The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in RTGV’s reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes, and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.
Tags: Aderra, Aderra Media Technologies, App, Digital Clarity, Ed Donnelly, Reggie James, RTG Ventures, Steve Baughman
Live Music, Arcade Fire and the Aderra, CloudChannel Deal
Posted by Reggie James | February 25th, 2011 | Filed under Live Music
I read an interesting report on the BBC website yesterday talking about the challenges facing the live music industry and how we consume and engage with the live experience.
The piece highlighted the demise of major venues that were once a stalwart of the music scene and more importantly for new bands, part of the ‘must play’ circuit attended by A&R and music execs.
While the O2 centre has been declared the most popular music venue in the world for the 4th consecutive year, Leicester’s Charlotte which hosted such ‘unknowns’ as Oasis and Coldplay joins Brighton’s Engine Room along with Manchester’s Music Box in closing their doors for the last time.
The famous 100 Club on London’s Oxford Street has only just avoided the same fate, after a high-profile campaign supported by Sir Paul McCartney and Ronnie Wood.
Whether we like it or not we live in an X factor world where over produced, highly glossed, manipulated reality television is virtually on tap. Live music is the perfect antidote for those looking for more but the challenge for venues both large and small is the way society and consumers part with hard earned cash to feel the experience.
Feargal Sharkey CEO of UK Music, an umbrella organisation which represents the collective interests of the UK’s commercial music industry said, “The real issue for us is what’s going on in the little rooms at the back of pubs and clubs and bars. There are real problems there”.
He continued, “We’re fairly convinced the Licensing Act is causing problems and barriers at that small-scale level – and that’s the foundation of our industry. That’s where everybody starts their career. The government says it is openly committed to removing red tape around live music and, hopefully in the next couple of weeks, there might be something positive to say.”
Why the Aderra & CloudChannel deal is important for Live Music
The breaking news yesterday that Aderra Media Technologies is working in Partnership with RTG Ventures streaming media monetization technology, CloudChannel is a giant leap in the potential salvation of the venues that Feargal Sharkey talks about and how live music can commercially embrace the digital age.
Aderra records any live event, concert or performance, duplicates thousands in minutes, which are then available for sale on custom branded flash drives before the audience has left the venue. The potency to Aderra is added by CloudChannel. CloudChannel changes the traditional media license model by providing media rights owners with the tools they need to mass-syndicate content themselves. CloudChannel is designed as a syndication system that streams content to any internet-enabled device. The Aderra & CloudChannel partnership is all about generating content that can then be monetized using a cloud-based service.
When I finally got home yesterday, I saw an advertisement for the new album by Montreal based band, Arcade Fire. The advertisement evoked everything that live music delivers and the feeling of unity between the band, audience and venue. I liked it so much I thought I’d round off my thoughts by sharing the video. So, are live music venues in demise? No, just changing for the better.
Tags: Aderra Media Technologies, Arcade Fire, CloudChannel, Feargal Sharkey, RTG Ventures, RTGV, streaming media monetization, UK Music
