Xoom to the Moon – Motorola’s Super Bowl Spot
Posted by Reggie James | February 7th, 2011 | Filed under Branding, Creative, Tablet Computing
Motorola Xoom “Empower the People” Super Bowl 2011
As news of the new iPad heats up (iPad 2), Motorola has just released a beautiful and emotive advert that ran during last nights Super Bowl final and takes aim at Apple.
Using Google’s Android 3.0 Honeycomb for tablet software, this advert combined with some of the Xoom’s excellent features with sure have Apple’s creative team in a bit of a tizz. Nice play on the Orwellian 1984 / Apple Mac angle. Enjoy.
Tags: Android 3.0, Apple iPad 2, Blackberry, Mac OS, Motorola Xoom, PayBook, RIM
Sneak Preview of Google’s Android 3.0 Honeycomb
Posted by Reggie James | January 30th, 2011 | Filed under Tablet Computing
With all the buzz going round the market as to when Motorola will launch the new Motorola Xoom which will run Android 3.0 codenamed Honeycomb, one would be forgiven that the new Apple iPad 2 and BlackBerry Playbook had been superseded before they had even hit the street.
The interesting play between the new iPad, Playbook and Xoom is that they are all running different software, with the Xoom and Playbook running tablet specific software compared to the new iPad that will run Apple’s current OS, albeit with some enhancements.
With no launch date yet for the undoubted star of the recent CES Show in Las Vegas, the Motorola Xoom is creating the kind of noise that normally comes with the launch of a new Apple device that many say has taken the Cupertino, California company by surprise.
To add fuel onto the tablet fire, Google has an announced an event for February 2 to show off its Android 3.0 operating system to an expectant and demanding hoard of Android fans with a view to turning the iPad 2 & PlayBook enthusiast to the Google way of thinking.
Prior to the launch Google have released a video highlighting some of the features.
Tags: Android 3.0, Apple iPad 2, Blackberry, Mac OS, Motorola Xoom, PayBook, RIM
