Apple iPhone 4s – First Ad Is All About Siri
Posted by Reggie James | October 24th, 2011 | Filed under Advertising, mobile
After all the hype around the new iPhone from Apple, the 4s seems to be quite a success with over 4 million units sold if the first 3 day. This is heading for a new gadget world record.
Now the dust has settled a little, people are talking with great reverence about the voice function, Siri. According to Apple, “Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls, and more. Ask Siri to do things just by talking the way you talk. Siri understands what you say, knows what you mean, and even talks back. Siri is so easy to use and does so much, you’ll keep finding more and more ways to use it.”
The first iPhone 4s ad has been released and guess what, it’s all about Siri.
Tags: Advert 4s, Apple, iPhone, iPhone 4s, Siri
Google looking to take a bite out of Apple’s iPad?
Posted by Reggie James | May 3rd, 2010 | Filed under Apple iPad, Google
So the tablet wars are intensifying. Years after Bill Gates held aloft the tablet PC – to the mania we now have with Apple’s iPad, the big search company over at Mountain View isn’t resting on it’s laurels.
There is no love lost with Apple and Google and it seems the tit-for-tat tech war rolls on. Google took on Apple with the development of it’s Android platform and Apple retaliated by enterening Google’s dominant space by joining the advertising market to sell ad-space on all it’s iPhone apple network – citing mobile as the next frontier in bothe search and ad platforms delivery.
Now Apple has iPad, a device that nobody really needed (remember Bill Gates at Comdex 6 years ago) and now everyone wants – mainly thanks to Apple leveraging it’s brand power with the iPhone. It seem s Google is looking to hit back. According to Wellington Financial, Google spent around $40 million buying BumpTop, a company that makes software that creates a ‘3D’ desktop – now let me guess what that could be for…?
Watch this space – in 3D if you can…
Tags: Apple, Author: Reggie James, BumpTop, Google, iPad
