Google Chrome video – Browser Speed
Posted by Reggie James | May 5th, 2010 | Filed under Google Chrome
Its to do with SPEED – enough said.
Tags: Google, Google Chrome
Google looking to take a bite out of Apple’s iPad?
Posted by Reggie James | May 3rd, 2010 | Filed under Apple iPad, Google
So the tablet wars are intensifying. Years after Bill Gates held aloft the tablet PC – to the mania we now have with Apple’s iPad, the big search company over at Mountain View isn’t resting on it’s laurels.
There is no love lost with Apple and Google and it seems the tit-for-tat tech war rolls on. Google took on Apple with the development of it’s Android platform and Apple retaliated by enterening Google’s dominant space by joining the advertising market to sell ad-space on all it’s iPhone apple network – citing mobile as the next frontier in bothe search and ad platforms delivery.
Now Apple has iPad, a device that nobody really needed (remember Bill Gates at Comdex 6 years ago) and now everyone wants – mainly thanks to Apple leveraging it’s brand power with the iPhone. It seem s Google is looking to hit back. According to Wellington Financial, Google spent around $40 million buying BumpTop, a company that makes software that creates a ‘3D’ desktop – now let me guess what that could be for…?
Watch this space – in 3D if you can…
Tags: Apple, Author: Reggie James, BumpTop, Google, iPad
How Seth Stevenson used Google to run an ad on national TV for a $100
Posted by Reggie James | March 20th, 2010 | Filed under Advertising Agencies, Google, Television Advertising
TV has changed for sure. Adding the powerhouse Google into the mix can only shake things up.
This is an original Re Tweet from the excellent BBH LABS (http://bbh-labs.com/) which itself cam from SlateV http://bit.ly/ayNber.
Tags: BBH Labs, Google, Reggie James, SlateV, TV Ad
Google Search is getting more Social
Posted by Reggie James | January 28th, 2010 | Filed under Google, Search Advertising, Social Media, twitter
Google Moves Social Search from Labs to Beta
The official Google blog today outlined some enhancements to Google search that has more of a social feel and indicates the direction (in part) as to where the Search Engine is heading.
Some of the new features include a new image search algorithm. Now when you’re doing a search on Images, you may start seeing pictures from people in your social circle. These are pictures that your friends and other contacts have published publicly to the web on photo-sharing sites like Picasa Web Albums and Flickr. Just like the other social results, social image results appear under a special heading called “Results from your social circle.” See video below and read the blog here : http://bit.ly/cbgC5C
Tags: Flickr, Google, Google Search is getting more Social, Picasa, Social Media
Great Video by BBH Labs for Google Chrome
Posted by Reggie James | December 10th, 2009 | Filed under Google, Google Chrome
enough said really……
Tags: BBH, BBH Labs, Google, Google Chrome
Google lauches real time Search
Posted by Reggie James | December 7th, 2009 | Filed under Google AdWords, Search Advertising, SEO, Social Media, twitter
It was only a matter of time. Google launches realt time and and once again lays the guntlet down to Microsoft.
Tags: Bing, Google, Microsoft, PPC, Real time Search, SEO, Social Media
Google extends personalised search to all users
Posted by Reggie James | December 7th, 2009 | Filed under Uncategorized
Tags: Google, personalised search
Google Caffeine Now Live On One Google Data Center
Posted by Reggie James | November 30th, 2009 | Filed under SEO
According to the excellent Web Pro News the IP 209.85.225.103 is hitting the data center that is running the Caffeine index at about 50% of the time.
Here is a video prior to this news (about a week ago) with Google’s Matt Cutts on Site Speed and the Caffeine Update
Tags: Caffeine, Caffiene, Google, Google Caffeine, Google Caffiene, IP 209.85.225.103, Matt Cutts, Reggie James, Search Engine Ranking, SEO, Web Pro News
Collaborative Messaging from Google – Wave – is this the future?
Posted by Reggie James | September 30th, 2009 | Filed under Uncategorized
Collaborative Messaging from Google – Wave – is this the future?
Interesting developments today regarding the new open platform – WAVE from Google. Early days but interesting.
Google WAVE
Tags: Google, Google Wave, Reggie James
BingHoo vs. Google: A battle of the Titans or 1st round KO?
Posted by Reggie James | September 23rd, 2009 | Filed under Uncategorized
BingHoo vs. Google: A battle of the Titans or 1st round KO?
The news that Yahoo and Microsoft have finally tied the knot and will provide advertisers with a combined search offering has been a long time coming. The dominant partner in the relationship — Microsoft, has been trying to drag Yahoo kicking and screaming down the aisle for the best part of a year and the on going saga has claimed many an exec along the way; not least founder and former CEO, Jerry Yang.
In essence, the fait accompli was almost inevitable given Google’s dominance in the search space. Alongside the worsening search ad revenues of the respective number two and three in the market, the Seattle giant really had to push this deal to appease shareholders. With both companies announcing poor recent results, the deal will also help boost morale and confidence at Microsoft, whose staff are probably sick and tired of playing 2nd (and 3rd) fiddle to the incumbent leader.
So why is Google so dominant and what’s it going to take the new ‘BingHoo’ to grab a slice of the Google pie? To answer this, lets take a quick look back to remember how we got here and how two major areas lie at the heart of this question –technology and reach.
Technology
Yahoo today is the combination of a variety of acquisitions, namely GoTo — the original pay-per-click auction-based engine that started the whole journey. This engine changed its name to Overture and then acquired AltaVista — the first text -based search engine — this was then all bolted together and has evolved to the Yahoo Search Marketing (YSM) platform we have today. Google’s AdWords AJAX based software technology sitting on the open source Linux platform allowed the Mountain View Company to create a lighter front end and kept the process simple. It shared its vision with the development community and created an API allowing for large scale ad uploads and changes. Google also built its platform from scratch.
Yahoo, in essence didn’t. Along the way, YSM has desperately tried to update, change and integrate all the various technical platforms it had acquired and then had to overhaul all over again (via the Panama platform) when Google’s AdWords engine introduced a more intuitive and blind bidding based platform.
Reach
Augmented to this challenge of technology delivery for the Yahoo/Bing partnership is one of reach. The key question for advertisers is how can they justify running on any advertising platform which is clearly costing them more to facilitate than the return achievable as well as the volumes available.
Bing is making good headway and is very slowly chipping away at the vast Google search monopoly. Over the course of June and July, the site has jumped up 1 per cent to 8.9 per cent market share. Sadly, Bing’s 8.9 per cent market share still has a long way to go if it will dent Google’s dominant 64.7 per cent, but the seed has been sown and the fruits of this hard toil should start to show nearer the early part of next year when the combined force of the companies goes live.
Is this a good time for the combined Bing and Yahoo to make a wholesale dent in the Google traffic armoury? It would seem so. Google is currently looking to move a little further from search and into the more traditional areas of Microsoft’s domain — operating system software, programmes and ad serving as well as Yahoo’s old area of expertise: display advertising.
The reach question goes hand in hand with the technology question though in this case, not technology for the advertiser but technology for the end user of their platform — the consumer and business buyer — the basis on which the whole growth platform was built.
So what does the future hold?
Well, if the recent uptake of Bing and the ongoing rebrand of Yahoo, with its user-generated facility is anything to go by, the folks at Mountain View may want to re-examine where their focus lies. Mass investment in Android, Chrome OS, Maps/Street View etc., may be reviewed if the momentum in the tie-up gathers pace. Augmented to all the hoo-ha is the recent news that after three years, a $1billion investment made by Google for 5 per cent of AOL was finally bought back by AOL’s parent, Time Warner for a mere $283 million.
There is no doubt that if you use paid search as a part of your online marketing strategy, Google has been front and centre and an obvious choice for the past few years. On the other hand, Microsoft’s search engine has all-too-often been viewed by marketers as a peripheral option and a non-essential media buy with not enough traffic to justify the time you would have to spend implementing and managing it. Because of this, it was common to simply be left off of the schedule entirely.
Since the new deal could deliver Bing as much as 28 per cent of the U.S. search market share (according to comScore in June 2009), or around 4.1 billion monthly searches, from the perspective as a marketer, the question is this: is Bing now a must-have on the PPC media schedule?
Although the partnership will leave Bing far behind Google in terms of market share, Microsoft has eliminated a competitor and now has a fairly compelling argument to take to advertisers.
Assuming that Google does have to share the paid search media schedule with Bing, this perhaps leads to a more concerning question for the search giant; where is the budget going to come from?
Tags: BingHoo, Digital Clarity, Google, Interent, Reggie James
Yahoo! & Microsoft finally walk down the isle together
Posted by Reggie James | July 29th, 2009 | Filed under Reggie James Digital Clarity, Search Advertising
Yahoo! & Microsoft finally walk down the isle together – a marriage made in search heaven?
If I could be anywhere tonight– a fly on the wall with newly weds, Bartz and Balmer would be my first choice….watch this space.
