Levi’s ads Social Media to its online strategy – Social Shopping
Posted by Reggie James | May 4th, 2010 | Filed under Social Media
We’ve come a long way from watching Nick Kamen wash his Levi 501’s in the laundrette – from the excellent and iconic advertisement devised by BBH London in the 80’s.
Fast forward 20 odd years and the days of Nick Kamen are distant memory as today’s youth interact with the Social media platforms to discover the latest trends and see what their friend are buying.
What was true 20 years ago is true now and Levi has hit the Zeitgeist again and developed an integrated Social Media strategy with a plug-in for facebook. The plug-in has an integrated “like” feature with every product on the site that allows you to see the number of people on facebook who like the item – it also allows you to cast your own vote.
A big thank you to Aden Hepburn, Head of Digital at IdeaWorks (Y&R – WPP) who is a fellow Linked In member of the Intelligent Social Media Group
http://bit.ly/cgU2c9
Reggie James
Tags: Facebook, Levi's, Social Media, Social Shopping
