£1m in sales for Sony via Twitter
Posted by Reggie James | February 26th, 2010 | Filed under Social Media, twitter
Following Dell’s report in January highlighting sales by it various laptop divisons on sales that could be allocated to Twitter – it is the turn of the Japanese electronics giant Sony, to flex it muscle in what is fast becoming a peacock parade of large companies looking to show-off their Social Media crudentials.
Speaking at Marketing Week’s Social Media for Brand Building event yesterday, Nick Shapeless Sony’s head of corporate communications highlighted the use of Twitter as a tool to amplify the company’s PR activity.
Sony launched a campaign for a special edition of its Cybershot camera range last year and used social media to extend PR coverage over nine months, resulting in over £12.5m in revenue.
More at NMA: http://bit.ly/9n6kWJ
Tags: Marketing Week’s Social Media for Brand Building, NMA, Social Media, Sony, twitter
