Microsoft’s Xbox ‘Kinect Effect’
Posted by Reggie James | November 1st, 2011 | Filed under Games Machine
Having just seen this wonderful advert for the new Kinect Effect, I can’t help but wonder, why cant Microsoft get the games guys building their business software?
Rather flippant comment but one that begs the question as to why their business team cannot innovate like Google or Apple yet their games machine will probably save the company. Enjoy the ad.
Tags: Kinect Effect, Microsoft, Xbox
The Future of Social Search – Social Media Week London 2011
Posted by Reggie James | February 11th, 2011 | Filed under Social Media
An excellent event sponsored by I Spy Marketing at Microsoft’s London HQ in Victoria.
Chaired by Nick Jones, MD of I Spy, the session was kicked off by Orla Malone of Facebook. Orla gave an overview of Facebook’s current advertising offering and shared some case studies on how brands were using Facebook effectively.
This was followed by I Spy’s excellent CEO and former Yahoo Sales Director, Jim Brigden. Jim outlined the need to have an integrated tool that allowed both management and tracking across search and social advertising campaigns.
Amy Clarke, Ecommerce Manager and Radisson Edwardian delivered an excellent client perspective on the effectiveness of Social Media used by an upmarket hotel group and the need to get buy in across the group.
Amy shared some interesting views on how Radisson are using Blogging, Twitter, Interactive video and Facebook to connect with customers. Their excellent blog for the May Fair hotel even delivered Trip Adviser comments bad and well as good – true openness.
The session was rounded off by Colm Bracken, Group Search Manager at Microsoft Advertising and Dave Coplin, Director of Search – both giving their insight into how Social was transforming the Search landscape.
The event was opened by the effervescent and international Social Media maestro, Mel Carlson. All in all a ‘super-exciting’ event.
#smwldn
Tags: #smwldn, #smwlondon, Amy Clarke, Colm Bracken, Dave Coplin, Facebook, ispy, Jim Brigden, London, Mel Carson, Microsoft, Nick Jones, Orla Malone, Radisson Edwardian, Social Media London, twitter
Bing & Decide: Microsoft's new Ad for search engine
Posted by Reggie James | March 11th, 2010 | Filed under Bing, Television Advertising
Microsoft went live with it’s new push of its Bing Search Engine. The first spot running in the half-time Manchester United versus AC Milan match.
The tag-line, ‘Bing and Decide’, is looking to differentiate the search engine as a ‘decision engine’ that makes sense of today’s information overload.
This is part of a multi-million pound campaign that will also see the company sponsoring the Simpson’s in future episodes.
Tags: Bing, Bing and decide, Microsoft, Reggie James, Search Engine
Google lauches real time Search
Posted by Reggie James | December 7th, 2009 | Filed under Google AdWords, Search Advertising, SEO, Social Media, twitter
It was only a matter of time. Google launches realt time and and once again lays the guntlet down to Microsoft.
Tags: Bing, Google, Microsoft, PPC, Real time Search, SEO, Social Media
Microsoft and Yahoo! Finalise Search Deal
Posted by Reggie James | December 7th, 2009 | Filed under Uncategorized
Microsoft and Yahoo! have finalised the terms of its search and advertising agreement, four months after the deal was announced.
Tags: BingHoo, Microsoft, PPC, Reggie James, Search Advertising, SEO, Yahoo!
Yahoo! & Microsoft finally walk down the isle together
Posted by Reggie James | July 29th, 2009 | Filed under Reggie James Digital Clarity, Search Advertising
Yahoo! & Microsoft finally walk down the isle together – a marriage made in search heaven?
If I could be anywhere tonight– a fly on the wall with newly weds, Bartz and Balmer would be my first choice….watch this space.
