Diesel Cam – the first “mirror on the wall’ that works with Social Networks
Posted by Reggie James | Filed under Social Media
As the cultural shift toward sharing gathers pace, Brands have to put their social strategy at the centre of their marketing plan. Watch the video here:
http://bit.ly/c5XXnl
Tags: Diesel Cam, Reggie James, Social Media
Is Social Sharing ‘the most important behavioural shift of the 21st century’?
Posted by Reggie James | Filed under Social Media
It’s polling day today in the UK and like most people I am sick to the back teeth of these individuals parading their wares to the great British public – begging for us to put a cross against their name. The reality is that, if the polls are to be believed, it will be a hung parliament and we will be doing this all over again from Friday.
One thing that has come out of this election is how politicians have uses Social Media to interact with the public at large but also with specific groups and target marginalised individuals. Social media and the willingness for people to share their thought, views and anything else is a major change in both how we live our everyday lives as well as engage with society at large. When watching Question Time on the BBC or listening to Any Answers on Radio 4, it is no longer necessary to do a double take when David Dimbleby ask us to follow the programmes ‘tweets’ or for an old colleague to Link-In to us and for them to see what we’ve been doing (sometimes in great detail) for the past few years.
As I am sharing my thoughts with you, I should point out that the original headline came from Shane Richmond of the Telegraph’s Tech blog who in turn, obtained a spin of the headline and the thrust of the piece from David Armano, of Edelman Digital who had written an article for the Harvard Business Review.
In David’s article he dives deeper into this ‘Social Sharing’ shift, citing it as being bigger than Facebook and Twitter as well as looking at elements that make this phenomenon so big. These elements include:
• Data Gathering
• Knowledge Sharing & Collaboration
• Content Distribution
• Social Currency
Read more at the Harvard Business Review: http://bit.ly/cQ5zYa
Tags: David Armano, Harvard Business Review, HBR, Shane Richmond, Social Media, Social Sharing
Levi’s ads Social Media to its online strategy – Social Shopping
Posted by Reggie James | Filed under Social Media
We’ve come a long way from watching Nick Kamen wash his Levi 501’s in the laundrette – from the excellent and iconic advertisement devised by BBH London in the 80’s.
Fast forward 20 odd years and the days of Nick Kamen are distant memory as today’s youth interact with the Social media platforms to discover the latest trends and see what their friend are buying.
What was true 20 years ago is true now and Levi has hit the Zeitgeist again and developed an integrated Social Media strategy with a plug-in for facebook. The plug-in has an integrated “like” feature with every product on the site that allows you to see the number of people on facebook who like the item – it also allows you to cast your own vote.
A big thank you to Aden Hepburn, Head of Digital at IdeaWorks (Y&R – WPP) who is a fellow Linked In member of the Intelligent Social Media Group
http://bit.ly/cgU2c9
Reggie James
Tags: Facebook, Levi's, Social Media, Social Shopping
£1m in sales for Sony via Twitter
Posted by Reggie James | Filed under Social Media, twitter
Following Dell’s report in January highlighting sales by it various laptop divisons on sales that could be allocated to Twitter – it is the turn of the Japanese electronics giant Sony, to flex it muscle in what is fast becoming a peacock parade of large companies looking to show-off their Social Media crudentials.
Speaking at Marketing Week’s Social Media for Brand Building event yesterday, Nick Shapeless Sony’s head of corporate communications highlighted the use of Twitter as a tool to amplify the company’s PR activity.
Sony launched a campaign for a special edition of its Cybershot camera range last year and used social media to extend PR coverage over nine months, resulting in over £12.5m in revenue.
More at NMA: http://bit.ly/9n6kWJ
Tags: Marketing Week’s Social Media for Brand Building, NMA, Social Media, Sony, twitter
Google creates a Buzz – Google Buzz
Posted by Reggie James | Filed under Google, Google Buzz, Social Media
As the Social Media space heats up and new sites emerge acesed via both computers and mobile, Google has once again entered the fray to try and capture a market it views in growing importance.
Looking to catch up with Facebook and Twitter, the idea behind buzz is to add elements of Social Media to Google’s Gmail service.
Learn more at http://www.google.com/buzz
Tags: Google Buzz, Social Media
Google Search is getting more Social
Posted by Reggie James | Filed under Google, Search Advertising, Social Media, twitter
Google Moves Social Search from Labs to Beta
The official Google blog today outlined some enhancements to Google search that has more of a social feel and indicates the direction (in part) as to where the Search Engine is heading.
Some of the new features include a new image search algorithm. Now when you’re doing a search on Images, you may start seeing pictures from people in your social circle. These are pictures that your friends and other contacts have published publicly to the web on photo-sharing sites like Picasa Web Albums and Flickr. Just like the other social results, social image results appear under a special heading called “Results from your social circle.” See video below and read the blog here : http://bit.ly/cbgC5C
Tags: Flickr, Google, Google Search is getting more Social, Picasa, Social Media
Is Social Media a fad? Or is it the biggest shift since the Industrial Revolution?
Posted by Reggie James | Filed under Social Media
Social Media Revolution
An excellent video from earlier in the year worth re visiting.
Thanks Socialnomics 09
Tags: Facebook, Social Media, Social Media Revolution, twitter
Google lauches real time Search
Posted by Reggie James | Filed under Google AdWords, SEO, Search Advertising, Social Media, twitter
It was only a matter of time. Google launches realt time and and once again lays the guntlet down to Microsoft.
Tags: Bing, Google, Microsoft, PPC, Real time Search, SEO, Social Media
TweetDeck v0.32 – the best way to use Twitter
Posted by Reggie James | Filed under Social Media, twitter
New version of TweetDeck, rocks! Here is a video outlining the best bits of the upgrade.
Tags: Reggie James, Social Media, TweetDeck, TweetDeck v0.32, twitter
Building Across The Social Web – The Implications of Social Web Technologies on Social Media Content Strategy
Posted by Reggie James | Filed under Uncategorized
An excellent presentation given by Michael Lazerow of Buddy Media at Web 2.0 in New York
Tags: Social Media, Social Media Content, Social Web, Socila Media for Business
Rachel Mepham Drives Sales and Helps Business Grow
Posted by Reggie James | Filed under Rachel Mepham, Search Advertising
Having worked at Digital Clarity for some time, I though it was only right that I start sharing some experiences of successful Paid Search and SEO campaigns.
Rather than just show-off, I though it best to mention colleagues of mine, who over the years have delivered ‘killer strategies’ that have helped companies grow.
So, to kick things off I thought I’d talk first about Rachel Mepham.
Rachel Mepham is Head of Digital at Search & Digital Marketing agency Digital Clarity.
In the last 6 years she has helped companies obtain the best form the plethora of various advertising platforms available online. Rachel Mepham has been instrumental in delivering bespoke and strategic Paid Search campaigns for some of the biggest brands today.
Utilising the best of Google AdWords, Microsoft’s Bing and Yahoo Search Marketing Platforms, Rachel has delivered excellent results for companies such as Mercedes-Benz, Bonusprint, All Response Media, and JWT Inside.
If you want to learn more about Paid Search, SEO or Social Media, as Rachel a question here – Rachel Mepham: rachel.mepham@digital-clarity.com
Author: Reggie James
Tags: Digital Clarity, Paid Search, PPC, Rachel Mepham, Search Engine Optimisation, SEO, Social Media
